Global branding in industrial b2b
We are experts in simplifying complex industrial engineering, tech into the core message and benefits that make them so useful. We have decades of understanding and experience of creating and development truly world-class industrial b2b brands, concepts and materials. You can see a whole range of projects here. There are many references you can ask for on request, so please ask!
Outokumpu industrial catering
This was part of the global awareness campaign for Outokumpu stainless steel and how it handles the extremes in professional catering product design. We created this 3D film, assets and content for their Global digital marketing Eloqua marketing campaign.
Outokumpu stainless cycle.
As one of the inventors and biggest manufacturers of stainless steel, Outokumpu brings incredible sustainability to their products. Featuring over 85% recycled steel in their offering, they asked us to create a global 3D film to be used in all events, presentations and materials. It was to be an abstract concept showing the beauty and ability of stainless steel to withstand extreme conditions of heat, cold and humidity.
Outokumpu steel in automotive.
Here is another global campaign to boost awareness for Outokumpu stainless steel within the automotive industry. This is another 3D film and assets to complement the Eloqua marketing campaign.
Global for ABB Wind Energy Division.
Wind Economy - engineered into each megawatt
We have done many ABB concepts and films for their brand. The Wind Economy concept solved their challenge of consolidating all the many premium components and wind park management capability ABB offers. As they were such a massive global engineering giant, they needed to breakdown the silos and find a brand concept that could bring them all together.
The core ‘Wind Economy’ copy block ABB wind power solutions cover every aspect a wind park requires. Setting a benchmark in wind economy – quality performance and efficiency engineered into every megawatt. Every ABB wind product and ecosystem fits seamlessly into the specific wind requirement and performs optimally throughout their entire lifespan. More economical megawatts and power control add up to better wind energy business.
Some of the Wind Economy concept’s global marketing collateral
ABB Drives - Everything Counts
One of the biggest worldwide business drivers for ABB was their drives division, with a large global manufacturing plant in Helsinki. Between 2011 and 2018 Quay was tasked to create a global concept for all ABB drives, across all industries and applications. ‘Everything counts’ became the cornerstone on which all the drives copy and many 3D product films were based on. The main idea being that with your business everything counts - every millimetre or milligram of material, every kilowatt of energy, every hour or minute - everything counts towards your bottom line. ABB drives understand and deliver the energy and time-saving efficiency for you via their advanced technology and reliable performance. Also when you choose ABB products, everything counts in your favour - comprehensive worldwide service and expertise, leading-edge technology and engineering and the world’s no.1 in drives.
ABB drives for electric motors
This is a good example of how we are able to understand and simplify very technical and specialised industrial global b2b technology into a marketing story. Quay is experienced in these areas where you need to talk to a niche group of experts but also be understood by a wider group than the engineering experts or OEM, like a business owner for example.
Ichor - a new frontier in diesel innovation.
ICHOR is an innovative forerunner in diesel injection technology that can drive down emissions, improve engine efficiency and improve performance. Ichor is focused on commercial diesel. To do what many say is impossible - reduce emissions significantly, without compromising on performance. With a mix of engineering innovation and scientific genius, we discovered a diesel fuel injector that reduces NOX emissions drastically and improves engine efficiency. It’s called the RK Injector or RKI, for short.
Our role was to create the story, brand identity and brand structure as Ichor is the US version of the mother brand of the RKI fuel injector created by RKLAB (rklab.com). You can see our RKLAB work as you scroll down.
BLUE FLAME TECHNOLOGY FOR A GREENER WORLD.
A SELF-PRESSURISING INJECTOR TO DRAMATICALLY REDUCE ENGINE EMISSIONS.
RKLAB’s CEO, came to us to restructure and refine the brand onto a global platform. He wanted us to get the brand on the map for investors, OEM’s and engineers and the general sustainable fuel technology solutions sector. It forms one of our signature projects where we take of the cornerstones to get the business in great shape to be marketed, invested in and promoted globally. Here are the new RKLAB brand elements from the 3D film, 3D imagery, website, messaging and stationery. 
