Create greatness.
Make it yours.
Quay is a scholar of life and brand culture
“The way of the future is clearly in a more openly framed structure. Quay was formed to be more than just a brand expert and commercial enterprise. Within all of us, as people, business owners and entrepreneurs, we all want to be the best we can be, learn from others, help others succeed, and reach our full potential. That starts with creating the optimum structure and environment for world-class brand success, this is Quay. ”
“We try to remove the clutter of corporate structure and work as freely, flexibly and directly with like-minded brands, creatives and production studios. We fuse the energy of design, branding and creative experts from across countries and cultures, with their deep experience and skills, to reach the full potential of every brand and idea we work with.”
“Call it craftsmanship, call it artistry or freedom of expression, it doesn’t matter. When you have a kaleidoscope of experts, free to do the best work they can do, inspired within an environment tailormade for them, great results happen. With brands and business owners, willingly participating and expecting it from you, the wind will always be in your sails.”
— Boyd Benkenstein, Founder of Quay Quay’s global brand platform.
These are the areas Quay focuses on to build robust brand platforms to match customer requirements
Quay’s approach to branding is to see the big picture, how long term and permanent success comes from focusing the most authentic brand characteristics and personality to build your business upon. From the very beginning. There are no short cuts to greatness. Just good old fashioned honesty, clarity and a dash of relevant creative brilliance, that’ll open the pathway for you to become the preferred choice in the mind of your main customers. For decades to come.
Dare to make a difference, explore the unknown, redefine your future, deliver greatness, reach your full brand potential to enrich lives, from decade to decade. '
“Quay is a fluid, remote brand network that collaborates with specialised talent and experience, focused on crafting the most authentic and resilient global brand platforms, for our customers.”
— Boyd Benkenstein, founder, Chief Creative Officer
Quay is a specialist network of timeless storytelling and global brand craftsmanship, for next generations.
Who started it?
Quay was formed in 2011, by Boyd Benkenstein, after he spent more than a decade travelling the world working as an award-winning creative director and copywriter, in multiple global advertising agencies. Including: The Jupiter Drawing Room and Ogilvy in Johannesburg, Y&R in Dubai, Grey in Kuala Lumpur, TBWA in Helsinki & across Europe.
A decade ahead of the curve.
Quay has also been seamlessly executing global brand projects with our various creative studios and partners, remotely, across our network for more than 9 years now. Today this is the norm. Based in Helsinki and Budapest, and working out of Lisbon with its fine seafood and beaches, are superb environments to source, socialise and get inspired with true global talent. And this is just the beginning.
Why build it?
Living, working and experiencing diverse global culture across the beaches and bushveld of South Africa, the deserts of the Middle East, the jungles of Malaysia, the rivers and lakes of Europe, and the snow of Scandinavia, brings a rare insight. A deeper understanding and desire build a niche, but relevant brand platform to suit entrepreneurial businessman, CEO’s and brand experts.
A unique global philosophy.
As a network of like-minded global brand and specialists across many borders and cultures, Quay taps into this authentic global perspective to craft the precise message and concept needed for your brand journey. Our main philosophy is that we work with you to create brands on a platform that are timeless - refined, classic and sturdy, able to be relevant and evolving across every generation.
How does Quay work?
We collaborate as expert partners, working directly with business owners and decision-makers for best results. Quay delivers tailormade expertise for the precise tasks of global brands. We are flexible and agile, crafting and producing world-class quality for any brand elements our customers require. From wherever we are, we work with precision and efficiency.
Shared brand goals.
We help global brands set sail, weathering the storms, doldrums and unforeseen hazards along the way. We endeavour to make a Quay safe port of call on the way to your final destination. We are experienced, successful, salty dog sailors, who enjoy getting all hands on deck and seeing your brand conquer the high seas. The stronger your brand platform, the stronger your business.
Quay founder - global brand craftsman - Boyd Benkenstein.
Boyd Benkenstein formed Quay to create a brand platform built on his unique worldwide experience. To collaborate and connect with brand experts, globally. To keep learning and creating better ways of working and doing business, beyond the rat race.
He also couldn’t think of a subtler way to mix business with pleasure - including culture, wine, fishing and lifelong friendships. He still finds the quest for perfection in world-class creativity as invigorating as teaching his three multi-lingual boys the art of catching monster fish! Creativity and cultural experience come from living it. Being a South African guy, meeting his Hungarian wife, in Kuala Lumpur and then residing between Helsinki and Budapest, you couldn’t live a more creative script. Twenty-four years after he started his 1st copywriting job that one fine day in Johannesburg, South Africa, Boyd still loves nothing more than doing real brand business with a world-class touch.